Kendrick is hooked up to what looks like a polygraph machine, and seems in a trance. The beginning of the video finds Kendrick in an interrogation room, as Cheadle, who is playing a detective, walks in to question him. Similarly, the songs for both of the lead videos were produced by the red hot Mike Will Made It. As with “HUMBLE.,” the first video released from the LP, the visuals for “DNA.” are jarring and compelling. Not letting up, Kendrick has now released his second video from DAMN. Kendrick Lamar Has Released His New Album. And, just today, Billboard Magazine reported that the Compton MC will secure his third number 1 album when the sales are tallied this week. Over the weekend, there was intense speculation that Kendrick would drop yet another album on Easter Sunday and, his headlining performance at Coachella was the highlight of the event, for many. Over the last 3 weeks, Kendrick Lamar has dominated Rap discourse, but since the release of his latest album on Friday, the conversation has reached a fever pitch.
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